I got a request from someone who’s moving into a public service role to outline some dos and don’ts in respect of social media and the government job, so thought that I’d put up some of the best references I’ve seen around the place. I also thought that I’d generally repeat a few things I learned when first moving into the public service (the only real game in town if you’re a Wellingtonian, other than Wellywood or Silicon Welly).
The first thing to note is that there are good resources. I’ve found Jason Ryan’s postings at the NPSC blog to be invaluable. If you’re really keen on the use of social media, and you think your new agency could use some, or could use some guidance, then get yourself over to the SSC (State Services Commission) and hunt about for the guidelines. They have a community of practice that you could refer to as well. Finally, there are sites like So Said the Organisation that talk about the experiences of other jurisdictions, and the British government seems to have published a Guide really recently, which I can’t find just now (and would appreciate someone linking to.)
If you’re not predisposed to doing a bit of research before you get into the blogging, podcasting, twittering, wiki editing, or other things I’d been doing, then the GOLDEN RULE when using social media is:
DO NOT, under any circumstances, BE A DICK.
It’s pretty much that simple. The wonderful thing about social media is that it allows you to express yourself freely, and to engage with people all over the world, online. The very real risk this poses is that anything and everything you do or say is permanently recorded by Google Cache. Consequently, if you find yourself having a bit too much coffee in the morning, and you’re the type to blow your stack about things like, for example, trolls saying outrageous things about people you might know, then if your response to that troll will be visible to the whole world.
Why this is a problem is the complicating factor of the Public Service Code of Conduct. Basically the Code can be interpreted to say that you are a representative of the government when speaking in public. You should recognise yourself that the internet is a very public space. Likewise, the Code says that you should maintain the confidence of both Government and Opposition. This obviously means that you’ll need to make sure that your opinions, assuming that you’re putting your opinions online, which is not always a good idea, are politically neutral.
You should be able to get the idea from this short run-down. What it all boils down to is the application of common sense. Just don’t go doing things that could embarrass you, and the boss you’ve disclosed your social media activities to, i.e. operate a “no surprises” policy.